The choice of information sources and marketing channel of Bali cattle farmers in Bali Province
نویسندگان
چکیده
Abstract The aims of this research were to calculate marketing efficiency and identify the information sources cattle farmers who select direct or indirect channel selling. This study used a descriptive design. Respondents in determined by quota judgmental sampling methods. Data collected through observation in-depth interviews. analyzed descriptively. results showed that 66.67% 33.33% selected channel, respectively. Among latter, all sold butcher, inter-island traders, end consumers on Muslim religious ceremony. Indirect obtained 83.72% producer’s share, while selling method entire share. However, was better with 20.22 than 29.70. Furthermore, most received from buyers (25.86%) family members (20.29%). All similar impersonal televised media. In conclusion, more income but gave efficiency. Lastly, majority both channels personal sources.
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ژورنال
عنوان ژورنال: Open Agriculture
سال: 2021
ISSN: ['2391-9531']
DOI: https://doi.org/10.1515/opag-2021-0018